Cookies and privacy policy

Policy for the treatment of cookies and personal data

When visiting one of Berlingske Media’s websites you agree to the following privacy policy.

Berlingske Media collectively refers to the companies listed in this link.


1. General
2. Cookies
2.1 What are cookies
2.2 Use of cookies
2.3 For how long are cookies stored
2.4 How can you avoid cookies
2.5 Third Party Cookies
2.6 Cookies from Gemius/traffic measurement
3. Personal Information
3.1 What is personal data
3.2 How long do we keep personal data
3.3 What we use personal data for
3.4 How we protect your personal data
3.5 Can we change the processing of personal data
4. Contact

1. General
When you enter to one of Berlingske Media owned websites, Berlingske Media collects information about you. Below you can read about the information collected, including how information is processed, for what purpose, who has access to the information and whom to contact if you have questions or objections relating to the information collected.

Berlingske Media collects information about you in two ways:
– The use of cookies
– By you providing personal information

2. Cookies

2.1. What are cookies?
The first time you visit one of Berlingske Media’s websites you will automatically receive one or more cookie(s). A cookie is a small text file stored in your web browser (eg. Internet Explorer, Firefox, Chrome, Safari, Opera electricity, etc..) which registers you as a unique user. Cookies make it easier to use the visited website, because the website can use a cookie to remember information about your preferences. It is a cookie which does you do not have login to a site, such as, every time you visit the site.

2.2 Use of cookies?
Cookies helps Berlingske Media to see more about your visit.

In order to determine who is visiting Berlingske Media’s websites, we use cookies to keep demographic and user-related statistics. We collect information about how much time you spend on our website, which sections and how many articles you have read, if your computer has visited us before, what browser and operating system you are using, IP numbers, which ads you view, etc. We aim to present ads that may be of interest to you. By using cookies, we ensure that you do not see the same banner- ads over and over again. Even if you do not want to have cookies stored on your computer, your are still getting banner-ads, just some which may not be of your interest.

Furthermore, we use the information to document and clarify the value of ad-insertions to our advertisers.

These cookies are called first-party cookies and are placed by Berlingske Media.

2.3. For how long are cookies stored?
The cookies that are sent to you will be stored on your device for a varied number of months from the last time you visited one of Berlingske Media’s websites. Each time you revisit a website the period is extended. These cookies are automatically deleted after their expiration. Below you can read how cookies are deleted.

2.4 How can you avoid cookies?
If you do not wish to receive cookies, you can block all cookies, delete existing cookies from your hard drive or receive a warning before a cookie is stored. Click here for instructions on how this is set in your browser/smartphone.

Please note that the guidelines laid down matches the vast majority of browsers and smartphones, but some are not mentioned. You can always use the help function in your browser to get more information on cookie settings. This is done typically by pressing “F1” on your PC. Search for “cookies”.

2.5 Cookies from our partners
Berlingske Media also has a number of partners enabling cookies – so-called third party cookies.

It may be our advertisers, media agencies, ad networks and other services (eg. AddThis), who sends these cookies.

The purpose of these cookies is to ensure delivery of targeted online ads, as well as making it possible to login and share e.g. articles on the partners’ websites (e.g. Facebook, Twitter).

In surveys, analyzes etc., a cookie will be placed in order to register your answer and avoid the risk of you receiving the same questionnaire again.

2.6 Cookies from Gemius and Google (traffic measurements)
Berlingske Media use cookies from Gemius and Google. The measurements are performed in strict compliance with the privacy law regulation.

The purpose of these cookies is to provide statistical information about the Internet user group, which makes it possible to determine for example which websites are the most popular in the different demographic groups (eg. among women and men). The information will only be presented to other persons or companies in aggregated form.

The information disclosed to third parties, including Berlingske Media’s partners, is presented in anonymised form for the purpose of targeted marketing and improve understanding of users at each site and the Danish market in general. Information is transmitted also to third parties if this is required by the authorities.

You can opt out to the Gemius measurement here

You can opt out to be included in Google measurement here

3. Personal Information

3.1 What is personal information?
Berlingske Media asks for your personal and user-related information when you purchase services on a website or sign up for newsletters, competitions, etc. It is primarily information such as name, address, postcode, email, gender and age, but can also be information about your interests, knowledge of the Internet, etc. In connection to the purchase or signing up for a service, mandatory information is clearly marked on the form. Submission of other information in connection to the purchase or signing up for a service is voluntary.

3.2 For how long do we store personal information?
When you purchase services on a website, we need your personal data as evidence until the service is paid for and delivered, any cancellation deadline expired, and the deadline for payment has expired. Then the information can be archived. Three years after filing all personal data held by Berlingske Media is deleted.

If you sign up for newsletters and competitions, etc., your information is stored no more than three years after the service is canceled.

3.3 What do we use personal information to?
The personal information we collect about you will be used primarily to complete the purchase or service for which the information is collected. The information is also used by Berlingske Media in order to get more familiar with you. The use may include studies and analysis aimed at improving our products, services and technologies, and displaying content and advertising that are customized to your interests and hobbies.

This information will not be disclosed to third parties unless you give separate acceptance thereto or if legislation relating to personal data processing, exceptionally allows for the transmission of general customer information.

If you have consented to receive direct marketing, news and promotions, etc., we may also use this information collected to target the marketing you receive by phone, letter or electronic media.

Remember that any information you provide – including personally identifiable information – in a public forum such as an online discussion, is not covered by this privacy policy and may be seen by third parties unrelated to Berlingske Media. We therefore recommend that you carefully consider which information you provide in connection to the use of these forums.

3.4. Protection of personal data
In accordance with the Danish Act on Processing of Personal Data, your personal information is kept secure and confidential. We store the personal information you provide on computer systems with limited access, which are located in controlled facilities, and our security measures are checked regularly to determine whether our user information is handled properly, and in accordance with your rights as a user.

However, we cannot guarantee 100% security of data transfers on the internet. This means that there is a risk that a third party, unjustified forces access to information, when data is sent and stored electronically. Be aware that you provide your personal information at your own risk.

3.5. Changes to the processing of personal data
The rapid development of the internet means that changes in our treatment of personal information may be necessary. We reserve the right to update and amend these guidelines for the processing of personal data. If we do, the date of “last updated” at the bottom of the page will be changed. In the event of substantial changes we will notify you in the form of a visible message on our sites.

4 Contact
If you want access to the information recorded about you at Berlingske Media, please contact the [email protected] or phone 3375 3330. If you become aware of incorrect data registration or have other objections, please contact the same place. You have the opportunity to gain insight into what information is stored about you, and you may object to the registration under the rules of the danish Act on Processing of Personal Data.


Berlingske Media A/S
Pilestræde 34
DK-1147 Copenhagen K
Telephone: (+45) 33 75 75 75
Company no. 29 20 73 13

Last updated 22.05.2013